BRAND PARTNERSHIPS
Work with
Eliza.
A character-led pet creator making products part of the story. Original concepts and brand-ready execution for pet, home and lifestyle partners.
CURRENT COMMUNITY
An audience built
around personality.
Current topline metrics live in one place so the partnership story stays easy to maintain.
THE CREATIVE PREMISE
The cats are the footage.
Eliza is the person.
Eliza’s content is built around a consistent character rather than disconnected pet footage. She has a recognizable voice, worldview, relationships and recurring formats.
The strongest product integration solves, complicates or naturally enters an existing Eliza story. The product becomes part of the entertainment without replacing the personality people came to watch.
PARTNERSHIP OPTIONS
Ways to
work together.
Sponsored Content
Original Reels, TikToks, Shorts and Stories created for Eliza’s audience, with clear calls to action when the brief needs them.
UGC
Brand-ready, platform-native video created for use on a brand’s own organic or paid channels.
Product Storytelling
Reviews, demonstrations, voiceovers and integrations that make the product part of the entertainment.
Campaign Concepts
Recurring series, launches and multi-piece creative built around a larger idea.
WHY ELIZA
Built to be
remembered.
Recognizable voice
People return to hear what Eliza will say next.
Natural product integration
Recurring formats give products a reason to exist inside the content.
Character-led world
A consistent point of view gives products a natural role in the story.
Expandable world
Pet, home, furniture, lifestyle and technology content can all enter naturally.
HOUSE PARTNERSHIPS
We bought a house.
The cats have notes.
The new home is commercial content infrastructure: real rooms, real routines and natural stories for pet furniture, home furniture, décor, cleaning, organization, smart-home technology, feeders, fountains, cameras and enrichment.
Partner on the House SeriesPARTNERSHIP OPPORTUNITIESPlenty of opinions.
PLAYClimbing · enrichment · cat furniture
LIVEBeds · furniture · décor · cleaning · organization
TECHFeeders · fountains · cameras · smart home
SELECTED WORK
Made to stop
the scroll.
Published work showing character writing, voiceover, editing and short-form storytelling.
Unfortunately, I’ve Been Thinking
Self-care, according to Eliza
Eliza follows the logic of self-care to the only conclusion she considers reasonable.
Watch ↗
Eliza’s Worldview
Household authority
A small domestic observation receives a final and entirely confident ruling.
Watch ↗
Unfortunately, I’ve Been Thinking
Bathroom enthusiast
An everyday preference becomes a matter of personal identity.
Watch ↗
Eliza’s Worldview
FaceTime with Eliza
A routine call with a woman who has already reached a conclusion.
Watch ↗CREATIVE BREAKDOWNS
More than
a funny clip.
Self-care, according to Eliza
- Goal
- Turn a familiar lifestyle idea into recognizable Eliza commentary.
- Concept
- Follow self-care logic until Eliza reaches the only conclusion she considers valid.
- Creative
- Voiceover · lifestyle footage · character writing · short-form editing
- Demonstrates
- Character writing, hook development, lifestyle footage and concise voiceover storytelling.
FaceTime with Eliza
- Goal
- Build an immediate character interaction from an everyday situation.
- Concept
- Put the viewer on a call with a woman who has already reached a conclusion.
- Creative
- Dialogue · performance · editing · personality-led video
- Demonstrates
- Dialogue writing, character consistency, visual framing and short-form editing.
BEHIND ELIZA
Created
by Nikki.
Concept development, writing, filming, photography, voiceover and editing are handled in-house, allowing a partnership to move from brief to finished creative through one creator.
CREATED IN-HOUSE
From brief
to delivery.
Nikki can work from a brand brief or develop an original concept, then carry it through production with one point of contact.
- Concept development
- Scriptwriting
- Voiceover
- Photography
- Short-form video
- Editing
- Product integration
- UGC
- Organic social publishing
THE DETAILS
Need the
media kit?
Audience performance, creative positioning and partnership information in one place.
START A PARTNERSHIP
Well, this
could be fun.
Tell me what you’re launching, what you need and when you need it.
Nikki handles the practical details. Eliza will eventually take credit for the concept.
elizatheragdoll@gmail.com